Fitstar is a beautiful site that uses animations to quickly focus the viewers attention on the most important content in the viewport. The effect is engaging and varied enough to stay interesting. Each transition and animation is appropriate the the content and doesn’t feel gimmicky.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




Thanks for the feature, Giovanni! Really proud of the work our team at Filament did and working with the fine folks over at FitStar was an absolute pleasure.