Fitstar is a beautiful site that uses animations to quickly focus the viewers attention on the most important content in the viewport. The effect is engaging and varied enough to stay interesting. Each transition and animation is appropriate the the content and doesn’t feel gimmicky.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Thanks for the feature, Giovanni! Really proud of the work our team at Filament did and working with the fine folks over at FitStar was an absolute pleasure.