I like how they homepage is like a big splash page, but instead of being just a hero image and some useless “welcome” copy, they’ve incorporated direct links and images to their case studies. What I don’t like is how that’s echoed in the “projects” section which is the first link in the header nav, but I get it for subpages. I like how the nav is all streamlined across this website and you don’t really even need that main header nav to get to what they want you to see.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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