I like how they homepage is like a big splash page, but instead of being just a hero image and some useless “welcome” copy, they’ve incorporated direct links and images to their case studies. What I don’t like is how that’s echoed in the “projects” section which is the first link in the header nav, but I get it for subpages. I like how the nav is all streamlined across this website and you don’t really even need that main header nav to get to what they want you to see.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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