I like how they homepage is like a big splash page, but instead of being just a hero image and some useless “welcome” copy, they’ve incorporated direct links and images to their case studies. What I don’t like is how that’s echoed in the “projects” section which is the first link in the header nav, but I get it for subpages. I like how the nav is all streamlined across this website and you don’t really even need that main header nav to get to what they want you to see.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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