The brilliant folks at {e} house studio just recently launched a new site and Android app for the 2011 Dew Tour. The site design has energy written all over it. It makes use of great colors, font choices, dimension, layout and some nice little hidden interactions. I can imagine that this was a fun project to work on. The app looks stellar as well. Packed full of info but organized in a clean and engaging way. There’s a nice transition from site to app that maintains the visual experience. Love it!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





Thanks again guys for the great review.
This project was great fun especially for the surfers, skaters, ect.. at {e}.
I can only imagine Aaron!