Really nice and simple professional website. It’s clean and with the torn edge around the nav elements and slight illustrative qualities it’s unique enough to be memorable when you come back to it. The photography is also nice and it looks professionally done – not stock. All in all, nice looking site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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