Rather simple design, but I love it. The earthy color and sparing red makes for good hierarchy on the page. I love how the fixed nav works as you scroll down. The main logo/header scrolls up to the point of the horizontal nav and then it sticks, very nicely done.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
The only problem is I didn’t go to this event! Next year.
Oh yeah, the logo was amazing too. Using the dog’s silhouette for the “R” was a nice touch.