First off super cool use of Mrs Eaves on a website. I love the little details on this site, it’s such a great tone and mixes so well with the type choices. I really like the oversized feeling images on the home page too. It’s almost slideshow overload with the home page but I do actually wind up wanting to look at all those images so it’s probably fine in the end. You can feel the attention to craft as you look through this site. Great work here.
First off super cool use of Mrs Eaves on a website. I love the little details on this site, it’s such a great tone and mixes so well with the type choices. I really like the oversized feeling images on the home page too. It’s almost slideshow overload with the home page but I do actually wind up wanting to look at all those images so it’s probably fine in the end. You can feel the attention to craft as you look through this site. Great work here.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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