Nice balance between minimalism and dense design. There’s a nice amount of whitespace with pockets of packed-in information. Like the subpages where there are the red circular icons for the different sections. Nice basic grid layout under the whole thing makes for a nice design IMHO. Also it’s a nicely achieved adaptive type design that works well on iPhone screen size.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.






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