It’s a pretty standard and simple layout but accentuated by that nice leaf illustration. That illustration is the central focus of the design and makes you really start your visual journey around the page there in the center of the page almost.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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