Clever design aesthetic where the details are “flattened out” like they are. It gives it all a unique branded feel. Then the illustration work is simple and fun. Feels all perfectly fit for a marketing platform to get you to feel open and interested in it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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