Deceptively simple design is badracket.com. It’s a well designed responsive solution with some nice little goodies spread across it’s single page layout. I love the interstitials designed into the content flow that allow you to open picture slideshows. The small iPhone screen size nav design is also cleverly executed to show the map location as well as the dropdown nav. Also the overall vibe just feels perfect for the subject matter, it almost has a patina on it.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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