Pretty neat site for an iPhone app. I’m relieve that it’s not just another one page site with a big picture of the app inside an iPhone picture. It’s different. Good colors and keeping it almost a pure blog seems simple but also a strong strategy for keeping it fresh. It seems to fall apart at the very bottom of the page with the footer, but I can really overlook that given the rest of the design.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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