I love the visual transitions between section to section. They are simple yet feel almost fantastical as you scroll the page. The logo even changes sizes as you get to the fixed header when you scroll. Super nice details like this make me smile.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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