I like the rich photography and the way it’s used to time up with the “river based navigation”. It almost feels like a parallax style design but it’s not, I dig that. I also like how the nav kinda goes away and you then come to rely on the river links.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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