This week we talk about the new site from Happy Cog for Philadelphia tourism, visitphilly.com.
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Thank you for your review! This was great to watch. Research really drove the design.
We (GPTMC aka Philly Tourism) used findings from usability tests, research and consumer trends to guide the redevelopment of the site. For example, results showed that visitors preferred streamlined navigation; so, visitphilly.com features three main selections at the top of the page. GPTMC also found that people often use the search bar to explore the site. To answer this, visitphilly.com highlights this option with a bigger white bar. The team also tracked the most popular content on the site, and now emphasizes those sections, which include events and festivals and restaurants.
GPTMC worked with Happy Cog to make its vision a reality.