Recently I was able to get Hiten Shah (@hnshah) to sit down with us and give us a quick run down of what he’s got going on with his great web products: KissMetrics, CrazyEgg, Survey.io to name just three. Keep in mind Hiten is probably the coolest person you’ll ever meet, especially since this is the second sit down he did with me as I completely destroyed the first recording we did. So a really big thank you for being so awesome Hiten!

We first got to talk through his great new analytics product KissMetrics.com, which is now in private beta (@kissmetrics). What makes KissMetrics so useful is it’s ability to get at the core of what’s driving consumers to your products and truly helps you analyze what makes them buy. In their own words:

KISSmetrics is different from other analytics platforms due to a combination of three key features. We focus on funnels and conversions and make them easy to track and interpret, use people as the basic unit of measure, and support tracking of highly-flexible custom data through our simple API.

We discussed Survey.io (demo here), how we are using it here on UMS and the background behind the creation of the survey system. You can read more about it here, but here’s some background on the survey itself:

The surveys you can create using Survey.io have been hand crafted by Sean Ellis. He has been practicing metrics driven marketing and customer development for 12 years. Currently he is advising startups to enable them to reach their full potential by applying his 12in6 methodology.

Survey.io was designed and developed by the KISSmetrics team. KISSmetrics is a customer development platform with sufficient flexibility to give you visibility into what’s working and what’s not in your product. The tools and technology help you measure what’s happening and tune the user experience.

Finally we covered the future and recent updates for CrazyEgg.com. We love CrazyEgg and use it all the time for our own design projects.

Thanks for the quick update Hiten!