At first glance this page looks really simple and it is from a visual/layout perspective. But, at the same time there are some nifty things going on interaction wise as well as some really top-notch photography.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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