Really fun scroll interaction on this website. It’s super simple and likely that people never really listen to the show on the actual website, but man is it memorable when you go there.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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