Super strong layout for the Element Cycles website. I really dig the stark contrast but soft vibe. The nav is well done and simplified to make it quick to get to what you need. Strong video and product images too.

From the Designer:

We were really excited to work with Element because they were a local bike shop with a global audience and really awesome bikes. So the opportunity to make an impact was something we were excited about. We had a great collection of digital media to use on site as well which really opened the door to new opportunities.