Rogie’s site is a nice example of keeping things simple and straightforward and also fine detail work. This is the stuff he’s known for. There are a lot of little interaction details built into the website that add a great deal to the experience. This is a great lesson for all of us – you can do something simple that also has depth. Go Rogie!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Gene, you rock. Thanks for the feature!
LOVE this site! Coincidentally, my dad’s nickname is Rogie. 🙂