Super simple design but I love the illustration work and limited feel to the layout while being ornate at the same time. It’s almost like whiskey itself, simple yet full of volume when it comes to taste.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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