The Vickers Bicycles site is a small one that has one clear purpose: promote and sell the English Roadster Bike – a beautiful machine, if I do say so – and does so wonderfully. The simple, open layout has a slightly mechanical feel that doesn’t feel overwrought. The few splashes of color here and there are well balanced and appropriate. At the risk of being obvious, the site has a very European feel to it: serious and elegant.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Love the Garamond / proxima nova combo with that minimalist, simplified feel. The footer is so spacious!
The menu could do with the logo as the header imho. I was a little confused what by that for a few clicks