Pretty standard layout here but it has enough little bells and whistles to keep it feeling quite fresh. I love the slight squeeze that the main nav across the top does as you scroll down. It’s enough to make you notice it and follow it. The rest of the layout down the home page is dynamic with the image and the blocks of copy next to each one.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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