I like the rich photography and the way it’s used to time up with the “river based navigation”. It almost feels like a parallax style design but it’s not, I dig that. I also like how the nav kinda goes away and you then come to rely on the river links.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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