Great quick storytelling is at the heart of this website. You see the hands slide on screen to show how to hold the camera and use the app quickly and succinctly. Brilliant even. You then get a similare treatment on all the other apps that they make, visuals helping to show the story of the app super fast like. The vibe of the design also fits the name perfectly.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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