
I don’t know what it is about this site, but I like it. It suffers from clutter a bit, with trying to fit everything above the fold. Maybe it’s the colors, or the illustration but in the end I like the way it came together.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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