This is a really different look at a web-design company website. I like their approach with the copy and the design, very refreshing design.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
It is a nice looking site. I like how they’ve used a PNG overlay for their highlights while using a repeating background to setup the layout. I havent used such a large overlay because it doesnt scale up well, but it’s neat seeing the different ways people are using PNGs in their designs. Though, their site does load pretty slowly. I wonder if it’s because of all the PNGs or the traffic theyre getting from being featured on design galleries like Unmatched.
Speaking of transparent PNGs, have you seen; silverbackapp.com yet? Pretty darn slick…
Yup, seen their PNG use along with Mr. Hicks’ gorilla. Pretty slick indeed.