This design reminds me a lot of Dan Cederholm’s style, in a really good way. It’s the delicate lines and shapes that remain really simple yet elegant looking that make it work so well. There’s a nice clean clear call to action and a good easy to view grid that supports it all. If there was anything to say about this site that wasn’t all positive it’s that the sub pages are all very simliar and lead to a repetitive viewing experience. Nice looking design and details though!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





0 Comments