Nice clean design with some good interactions on the main elements. I don’t quite think the logo and the rest of the website match in tone fully but it works in the end. I especially like the main 4 step process visualization on the home page, the mouse overs are nice to check out and bring focus to the process.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
What’s with all the arrows?
What would you prefer? I think the arrows show direction and the steps through the site