Aarron Walter – Designing for Emotion

Aarron Walter’s concepts in Designing for Emotion (new from A Book Apart) are invigorating. We’ve seen this stuff before in the wild, but Aarron takes it and bundles it up for us and properly explores the how’s and why’s of what’s in it for us as Designers and User Experience experts. Behind it all he’s showing us how to give our websites and apps a human feel. Teaching us how to connect with our users/customers on an emotional level and while we’re all in that process build good will. We cover all that stuff in our interview as well as Mailchimp.com’s recent(ish) redesign.


I like the book so much I want to give away a copy to one or two of you. Please leave a comment about something or somewhere you’ve seen a decent example of emotional design in practice and we’ll randomly pick a couple of you to send a fresh copy of the book too. Get commenting!

Aarron Walter - Designing for Emotion Picture source A Book Apart.

About: Aarron Walter

Aarron WalterAarron (aarronwalter.com) is the lead user experience designer for Mailchimp, author of Designing for Emotion from A Book Apart and Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008). He is also and educator having taught interactive design courses at colleges like Temple University, The University of Georgia, and The Art Institute of Atlanta and also leads the development of the InterACT curriculum project.

Check out In Control 2102

In Control 2012
Dynamic speakers bringing together a diverse spectrum of expertise. Each day starts with a keynote presentation followed by focused sessions designed to improve your Web design skills & knowledge. Check it out…


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.