An interesting review here, we find that Jay and I disagree a little on this site design. Here’s our comments:


This site, while at first seeming a bit minimal and restrained, has a lot of gimmickry going on which really detracts from the content and usability. There are two main things that happen, one when you scroll is that the navigation follows you, and two, when you click on something you get a loading bar, then it zooms down the page. Both of these are unexpected behaviors that do not add to the utility of this site and contribute to the overall feel of groundlessness that the user gets while navigating. By having a navigation that moves and a page that scrolls, when I’m taken to the new page, I’m not really sure where I came from, especially since I can see peeks of stuff above and below. I’ve quickly lost the ‘scent’ of where I was. Perhaps some of this could be mitigated by a tighter grid, as it is many of the elements seem misaligned. I assume this is intentional but it contributes to an overall feel of disorganization.


I find the uniqueness of the design to be refreshing. I don’t find that the javascript effects, the fixed navigation the scrolling, etc… detract from the design or my ability to take in the content. For me it’s the lack of visual hierarchy that has more of an effect on scalability of the page than anything else. I think it’s the content being placed in the white boxes that make it all seem like it’s on the same level of importance.

I like the fixed navigation and how for this specific site it follows you and fades in once you get to a particular section on the page. I also really like the background and how it draws in as you load the site for the first time.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.