Jay and I both really like this site, you can hear more detail in our screen cast review of it. This site design is driven by a concept, that is the visual of a blueprint or plan and it comes off as really clever. There’s also some unique navigation choices made for the site, like the ability to switch between using your mouse and/or keyboard. We concluded that it’s likely try to bridge the gap between the tactile experience of using an iPhone in comparison to using a website traditionally with your mouse. We’re not sure if it’s really successful but overall like the idea of giving it a try and just being different with it. Pretty neat site and we both really enjoyed reviewing it.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Gavan Brown

    the best looking / most clevar site i’ve seen in a very long time. A HUGE 10/10

  • Anyone find it ironic that a site dedicated to iPhone and other touch screen devices has a clever keyboard navigation scheme.

  • Well, well, well… if they were REALLY clever they would also think of us noscript users (and those that don’t have JavaScript support in the first place). Even if the site’s objective is probably a different matter I find it inacceptable that a website is barely usable without JavaScript enabled. If they were really clever they would at least serve a more basic version (in terms of functionality) where you can still browse the *entire* site.