The way the logo is designed onto the page is very dynamic and really forces you to scan right into that main header block. The dark background also accentuates this tracking movement somehow. I think the top half of this site is the strongest visually, as you move down the page it sort of starts to fall apart, as you scan the elements it’s almost a sort of information graduation effect.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.