The thing that hits me on this site is the wonderfully crafted information architecture that supports this website. The design is top notch, I don’t want to take away from that, the IA is just beautiful here. There is just a huge amount of content on this website and to design it so that I can skim through it effortlessly is something that deserves to be focused on.

One detail I love is the one drop down nav element for “our grips”. Another is on the club wrap detail pages, the icons and little details across the page are just wonderful.

Gio and I go through the site in our screen cast so be sure and catch that. But generally if you are looking for a website to be inspired by it’s organization and usability then start with this one and take notes. It’s truly a great website design.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.