I’ve always been a fan of comic books and graphic novels. I’m also a huge fan of experimental projects that push the boundaries of what we think is possible with websites. Peugeot Hybrid4 is a perfect example of one of these sites. The artwork is gorgeous and the narrative compelling.
We, as web designers, often marvel at the technical components of a site, even if the design and experience might have a few failings, but Peugeot Hybrid4 doesn’t have that failing. It’s a site designed to tell a story and to draw users into a world (to get them interested in a product 😉 and it succeeds wonderfully.