When you get down to it, isn’t really breaking down any barriers when it comes to design. The site is very simply structured and has almost no complex visual interactions. It makes strong use of photography, big buttons and pastels. All this is great and makes for a pleasant experience but its not really anything new, its just done well. That being said, I think that’s home page is compelling. The contrast of highly blurred background to crisp clean foreground makes quite the impression.

Like the rest of the site, the effect is simple. What makes it so nice is the contrast it creates. By having a soft, organic image behind the highly structured text box it accentuates the simple economy of design and makes it much more than it would have been otherwise.


Giovanni DiFeterici

Giovanni has a BFA in Fine Art & a BS in Graphic Design. He is an accomplished illustrator & designer. He's the go to guy when it comes to developing creative solutions to complex visual problems.