I really liked looking through and interacting with this site. I don’t know that there’s anything profound about it, and at the risk of sounding bland in my description – it’s just NICE!
There’s a great feel due in part to the shimmery color scheme, typography, and iconography. The layout allows for your eye to fluidly travel on each page. Visually everything complements each other while still maintaining a good hierarchy. Both calls to action and points of interaction are clearly differentiated but supportive to the overall look and feel.
Site aesthetic aside, it was super fun to go in and design my own bike and have a decent representation of what it would look like. I especially liked that once I got lost in playing around with that, the rest of the site seemed to fade away and it was easy to focus on just the customization. Good experience all around.