The majority of restaurant websites are awful. Period. Mercer Tavern’s website on the opposite side of the spectrum. They prove that you can make a great restaurant website, that is clean, cool, and small. The pictures make the site cool, and the literal white space makes the rest of the site. They also show you how to do a single page website, without having the user scroll forever. And you know what, it makes me want to visit Mercer Tavern next time I’m in Edmonton (which is the real purpose of a website, right?).
Submitted by: Shaun Brandt @onstcreative
Working together with designer Dan Cassaro, We wanted to create a brand and digital presence that was clean, simple, and true to the era of the famous Mercer Warehouse.