I have now seen everything. Pure is a hookup app with no illusions about it’s intended purpose: booty calls. So, there’s that. Now lets talk about the site!
getpure.org/en is a slick little single page scroller that snaps to particular scroll heights. The scrolling actions is subtle because it doesn’t pull the page very far, but its a nice effect that presents the content in the best possible light. The action is a little slow for scrolling quickly, but I can tell that the design’s intention is to tell a story and the speed ensures that the user will at least see each ‘slide’ for a second or so.
The app is presented well in the first few ‘slide’, which acts as a nice introduction to the app’s features and the simplicity of the interface.
Also, boy/girl and boy/boy versions of the site are a nice little touch.