Fundrise

This site is so clean and solid feeling it makes me have trust in the folks behind it before I even know what it is they do. Then I read the text on the site and I kinda still don’t understand it. Now, i’m not really a smart guy so that’s working against me… but it turns out the concept of community funding real estate investments is kinda hard to explain. What they lack in my level of explanatory text they make up in just kicking the socks off your eyes with strong design. It’s all here, a bold graphic look, solid icon design, fixed header and a really well thought out sign up experience. Lovely design work all around on this site indeed.

Author

Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • http://twitter.com/cbrauckmuller Chris Brauckmuller

    Thanks for the kind words, Gene. We’re actually working on a realignment now that aims to address the lack of explanatory narrative. We’re really glad you like the design though!