frozn.fi

froznfi

I have no idea what this website is for, it’s clearly commercial in nature, but I really like the non-standard treatment of several elements on the page. The hand-drawn ‘pencil’ looking drawings are very unique along with the rounded/oblong shape that holds the drop-down element link. There does seem to be a bit too many sections of hidden content though, I wonder how much trouble peopel have using this website for the most part?

Author

Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com and the ConvergeSE.com conference.

  • Mikael

    Its finnish ad/commercial site for bubblegum. The word “Aito” means real/authentic and the message in the site is that you gotta be real.

  • http://www.unmatchedstyle.com Gene Crawford

    Oh cool! Thanks for that insight Mikael. Makes total sense now with the style of the video they used.