I have no idea what this website is for, it’s clearly commercial in nature, but I really like the non-standard treatment of several elements on the page. The hand-drawn ‘pencil’ looking drawings are very unique along with the rounded/oblong shape that holds the drop-down element link. There does seem to be a bit too many sections of hidden content though, I wonder how much trouble peopel have using this website for the most part?


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Mikael

    Its finnish ad/commercial site for bubblegum. The word “Aito” means real/authentic and the message in the site is that you gotta be real.

  • Oh cool! Thanks for that insight Mikael. Makes total sense now with the style of the video they used.