Fe.rocious.com has great content. The are just now working on their second issue but they have some really nice art and literature for us to poke through. The site uses a nice combination of soft blue, white, and tan to create a ‘screen pressed’ feel that lends itself nicely to their product. The site, though nice as separate elements, lacks a distinct visual hierarchy on many of its pages. This causes that ‘ping-ponging’ effect where your eyes jump around the page constantly and never settle down on something to read or look at, which is because each section of the page is so full of great looking design & illustration. It didn’t stop me from poking around and finding some great art so obviously its not too much of a problem. However, adding some space for the eye to rest or content that is unequivocally the focal point of the page would help. The product looks great, though. And I think I might just get the first issue.


Giovanni DiFeterici

Giovanni has a BFA in Fine Art & a BS in Graphic Design. He is an accomplished illustrator & designer. He's the go to guy when it comes to developing creative solutions to complex visual problems.