The interactions designed into this website are just great. It provides the right balance of static content the visitor can see at once with enough interactive elements to satisfy your curiosity as you use and take in the site’s content. The diagonal lines give a great sense of dynamic tension, especially as you scroll down the page. The product is also shown off quite well with very large photos that are cut out that again make the site feel very dynamic. That’s a good undercurrent for the product too, very clever.