The thing I notice first about this site is the patterns and slight textures weaved all around and into the design. That’s really what makes this site unique. It has an overall ‘crafty’ feel but not completely, it doesn’t go over the top, it stops with it at just the perfect point and then bends into an ‘urban’ feel. That’s just my opinion. Overall I love this design’s feel, it’s just tactile to me. I will say it’s overly feminine, which is cool, it’s not just another overly masculine design dude layout. Love it!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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