My first impression was that this is a different and almost strange layout. I thought “Where am I going to look first?” But very quickly I found myself engaging with the site in a way that somehow felt natural. The compartmentalization (dang that’s a long word) works and kind of mimics a mobile app environment which is neat. The color scheme is mostly monochrome but has a nice layered depth. The vertical parallax adds a nice touch too. The product results page seems disjointed from the rest of the site but overall there are some nice details considered here.



Maria dedicates her days to designing for successful user experiences on the Internet. She currently helps manage digital style & standards at a Fortune 100 company and can also be found co-organizing a local UX Meetup Group in Charlotte, NC. Occasionally she dribbbles and throws.