Bella Vita


Submitted by JD Graffam, @jdgraffam. Designer & Developer.

Some neat details in this design, the real world elements being pulled in are nice. I like the earthy colors and textures, really helps sell the mood of the products. It’s a nice treatment to a standard style shopping cart site with lots of products in it. Those are difficult to work out truly unique treatments with and this site is no exception there, but the tight attention to completeness and detail really make it nice. This site has a ton of content to navigate and it’s done is a really clean and simple way, any user should be able to easily glide around this store and not get lost. Great job!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.