In our screen cast Giovanni and I talk about the newness/updates to First off it’s not the overall website we’re interested in it’s the new interactions they’ve added. When you load the site the main navigation is darker and it “drops” into the site, then you see the product images “fling” in from the right and “fly” out when you choose a new product type.

I feel like it’s pretty over the top, web-bling (that’s right we’re calling it bling). But even though we kind of joke about it and think it’s too much, when you think about a standard user’s experience using the site, would they truly be impressed with it, would it really delight them? Overall I think it does add to the final production value of your experience with using They have such a high standard for experience when using their products it should naturally flow to their website, I think it does in this case. Not sure where else something like this could actually fit in and be liked but i’m sure we’ll be seeing it pop up somewhere else on the web soon enough.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.