Submitted by Jesper Dahlqvist, Designer & Developer.
This site has lots of little interactive tricks going on but it’s also very minimal at the same time. You don’t see many sites that heavy use of javascript effects but also be so quiet in the visual presentation. I like the mix.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Looking a little closer, I bet this means people mispronounce his name all the time, and his domain name is his way of force-correcting them all.