I love the simple design style here, the whitespace and rhythm of the design is very nice. The thing that intrigues me the most is the way the bottom half of the site is treated with the draggable design elements. Then the odd time-line that takes up most of the visual real estate of the site. Don’t get me wrong I really love it, it’s clever and looks great. That’s really smart thinking that gives us a really unique result to look at.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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