
Here’s something completely different. I think this is one of the most original design styles i’ve seen in a while. Just spend some time on it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




im sorry, but i dont see anything original or revolutionary here. Just another minimalist site.
Does it have to be revolutionary to be beautiful?
I think it breaks some new ground and that it has a delicate & finely crafted feel to it; like fine Italian lacework. Quite lovely.
What I liked most about this design was the intricate lines and delicate feeling. It almost feels like it could be printed as letterpress. It has that sort of beauty to it for me.