I like the personality in this design. The mix of the brown/tan cardboard look and the solid sans serif font goes together well. I also like how the site is embracing the scroll. Let it scroll man! Lovely site.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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